Friend Recommendation

Crédito Agrícola is a Portuguese nacional bank with a local strategy around the small towns and villages in the country. Their claim "O Banco nacional com pronúncia local" is a reference to just that. A member get member campaign proposal where the client gives a friend a postcard so he or she can open an account at the bank. Then the client wins a week in Algarve. The concept was developed around the idea of the postcard in a nostalgic way to connect with the people of the small towns and villages, which tends to be older and with "in the old times" kind of behaviour.